Aptly Studio is a boutique creative studio crafting elevated brand identity and design details for ambitious small business owners and lifestyle brands.

STUDIO PHILOSOPHY

When it comes to branding, being "aptly" done is like nailing the vibe that truly fits who you are as a brand.

Think of it this way: when everything about the brand feels just right - like it belongs, and it’s exactly what your audience expects - it makes people feel an instant connection.

They understand what you’re about without overthinking it, and that creates trust and loyalty.

So, being aptly crafted isn’t just about looking good; it’s about being memorable, feeling authentic, and making people say, “Yes, this brand gets me!”

It's the difference between just putting a message out there and making a lasting impact.

BRAND SERVICES

01.
Brand Identity

The Brand Identity Package is a carefully crafted solution, perfect for both new brands looking to create a distinctive visual presence and established brands seeking a fresh, refined update.

  • A cohesive suite of branding including: primary logo, secondary logo, logo mark, typographic pairings, colour palette as well as brand guidelines to enable you to apply your brand with confidence.

  • Dependant on selection - book an initial phone call to discuss your exact requirements, from here we will build your personal proposal and investment plan.

  • I offer a wide range of other design materials which can be used to compliment your brand identity, or as a standalone service.

02.
Website Design

A bespoke website that elevates your online presence. I’ll create a tailored, user-friendly site that reflects your brand’s personality and engages your audience.

  • A strategic easy to navigate website, that carefully considers the user journey and is unique to your brand. I will ensure search engine optimisation is taken care of and can provide you with a custom email address as well as an easy to follow tutorial to enable you to maintain your site after I have handed it over.

    The website package typically includes a custom domain name, five custom pages (Home, About, Product / Services, Contact, Blog) and is created with mobile responsive design, social media and email integration.

  • Book an initial phone call to discuss your exact requirements, from here I will build your personal proposal.

  • Ongoing website support and social media updates can be offered.

03.
Freelance Services

Need an extra pair of hands? I offer my services on a freelance basis, acting as a seamless extension of your marketing and brand teams.

STUDIO PROCESS

Every project follows the same process to enable a deep understanding of your brand aspiration and goals.

  • I begin the process finding out all about you and your business, your goals, aspiration and vision. This is done through an initial phone call followed by a detailed fact finding questionnaire to enable me to build a clear picture of your business offering, your story and what makes you unique. From here I will create a succinct brief and begin working on crafting your bespoke brand package.

  • Based on the information I have gathered, I will deliver two moodboards for review and agree the brand look and feel and ensure you feel confident in the direction. From here a brand strategy presentation will be shared providing initial brand concepts for review and discussion. I want to make sure you are entirely happy and offer three rounds of revisions.

  • Once you’re totally happy with the outcome, I will share an overarching brand identity folder including all the elements of your brand. Depending on your package selection I will also create any other assets required to support your growth.

MUSINGS

Notes, tips and design advice from the notebook.

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